Image Creation
Virtual Marketing



Image Creation - Variable, virtual, valuable

With Virtual Photoshoot the possibilities are endless. High-quality images can be generated from CAD data easily and efficiently. Both the display format as well as any possible effects cannot be told apart from real photography. Find out what your vehicle looks like against the breathtaking backdrop of Alaska or the Swiss Alps to see which location you prefer. Special effects such as flowing water, fog or snowstorms can be integrated easily to meet customer requirements. Cameras, angles and colours can be integrated simply and interactively. The results are time and cost savings, the elimination of logistic and security issues regarding top-secret prototypes and the eradication of problems caused by unreliable weather conditions.
The images produced can be used for numerous purposes including product catalogues, press images and internet presentations.



Product Images - Your product under the spotlight

Classic product images present the product in its entirety including all its backgrounds and functions.
Product images are mainly used for catalogues and product information brochures.
The images are produced in a high resolution that is suitable for print material (5-10K) and highlight even the smallest details perfectly.
Close-ups focus on materials and surfaces, free camera angles and individually selected lighting conditions and background situations add to the flexible number of possibilities on offer.



BeautyShots - Fewer restrictions, more feeling

BeautyShots are shots that demonstrate the creative characteristics and emotional positioning of a product. The main advantage of a Virtual BeautyShots compared with classic photography is that there are almost no design restrictions imposed. Virtual objects can be placed in real or photographed environments whereby special effects can be used to create the desired impression. Achieving such an impression during a classic photo shoot requires considerably more recourses and can prove impossible.



TechShots - Technology made easy

TechShots cover all images that focus on technology. These range from schematic function displays to complex illustrations as well as photo-realistic images of technical parts such as a cross-section of an engine or a chassis. RTT TechShots make technology accessible.

Advantages:
- Technical parts can be displayed individually or together with the vehicle.
- A wide variety of stylistics/designs are possible ranging from specialist clinical displays with pseudocolours through to BeautyShots of technical elements.
- Physical restrictions that are in place in reality are all but eliminated.
- There are numerous possibilities to integrate technical topics in an emotional context.



ShootAround - Putting the right angle on it

ShootArounds and angle studies are used to determine at a very early stage the ideal angle at which a vehicle should be displayed.
A large number of shots are taken from various directions and camera levels with a standard focal width - normally using a neutral studio background. This is a standard process used by conventional photography which can also be carried out effortlessly as a virtual photo shoot. A virtual ShootAround provides more options than conventional methods as the camera can be placed freely without any technical requirements needing to be in place.

360° turntables in 1°, 5° or 10° stages are created. The height of the camera and the focal width are also varied and any number of environments can be tried and tested.

The Virtual ShootAround is ideal for researching and preparing real shots or films providing a detailed insight into perspectives, angles and camera movements.