Film Creation
Virtual Marketing




Film Creation - Images in Motion

How much time and money did you spend on logistics, authorization, security etc. for your last shoot?
Unlike making real films, shooting a virtual movie is free of many obstacles that tend to stand in the way of production. E.g. limited set choice and camera angles.

The main benefits of creating a digital film include:
- Significantly more freedom and choice during production.
- Considerably more concept and planning options compared with conventional production.
- Freedom to concentrate on the task at hand as the usual time-consuming and cost-intensive issues associated with filming an often top-secret vehicle are eliminated.




ProductFilm - Technology and emotion working in harmony

When making a ProductFilm, the focus is on introducing a product and its main features. The idea is to demonstrate both its design and technical aspects.
3D animation enables technical functions to be displayed in a clear and easy-to-understand manner. Although the information is specialist, it should be conveyed in an attractive way. In the automobile industry, ProductFilms are usually a mix of driving films and function demonstrations.

There are two main possibilities:
- Option 1: a combination of real films and 3D animations.
- Option 2: a completely computerised film (the entire scene is digital/virtual) enables interesting interactions to take place between the technology and the vehicle and provides straightforward comparison shots (with and without features). Extreme situations can also be simulated and tested.




BeautyFilm - Packed full of emotion

The emotional focus of the BeautyFilm enables the product to be demonstrated in ideal surroundings.
Creating a photo-quality image or a surreal look to meet customer requirement is easy to achieve.

Advantages:
- Any camera angle can be used
- Environments can be selected as desired (with some technical limitations)
- The scene can be exactly how you want it to be - with time and the right resources almost anything is possible.
- All types of urban environments
- Offroad sequences (we are happy to make the car drive on sand, snow, through dust and mud puddles and make loose stones rebound away…)

Current technical options:
Special effects: splattering water, snow, dust clouds...
Integration of real people using bluescreen shots

You write the story, we deliver the pictures.




360° Spins - Everything resolves around your product

The camera is fixed on an object and either moves around or inside it at a chosen speed.
A turntable can later be integrated into an interactive application so that the viewers themselves can move the camera around the object. Turntables are usually made of a vehicles interior and exterior. The advantage of digitally creating an interior is that any obstructing objects can be blended out simply and effectively.
Turntables can be easily combined with a configurator application allowing a 360 together with the option to select paint finishes and equipment ranges. The internet is often used during a product launch campaign to convey an overall impression of the vehicle.
The sequences shown on this site were developed for the use within a campaign of  Dr. Ing. h.c.F. Porsche AG.