3D Configurators
Virtual Marketing




3D Configurators - Your dream car is a mouse click away

The 3D configurator optimally strengthens product communication and, according to user data, is one of the most attractive features of automobile communication: the user can configure, view and form an opinion about their dream car all at the touch of a button.
This new and innovative sales channel is incredibly flexible, quickens the sales process, reduces the need for showroom space and removes the burden from sales personnel of being the sole information provider.

Overview of advantages:
- It strengthens and brings more emotion into the purchasing experience
- Realistic presentation of product options (e.g. colours, upholstery, etc.) that are not part of the showroom vehicle
- All equipment options can be displayed
- Stronger integration with the dealer in the launch phases as the models are available sooner: the sales phase can begin earlier, a long time before a models actual launch
- Image improvement as a result of high-technology vehicle presentations

Customer benefits:
- Clear image of their preferred vehicle
- Ease of use
- Each piece of equipment can be enlarged and looked at from any angle
- The user has time to make the right decisions concerning how their model should look
- The price and financing options can be viewed quickly and easily




Dealer - Meeting customer needs

Visualize your customers product requirements, show them what they want to see:
- your entire product range
- in all variations
- interactively and in 3D

You allow your customers to identify more with your products, improve the consultation process and make it easier for your customers to make decisions.
RTT POS solutions can also be integrated with existing system environments.

Award winner:
- The Opel Car Creator achieved first place in the car configurators test published in the car magazine "Auto-Bild" (01.07.2005).
- The Porsche 3D Configurator achieved first place in the ranking list published in the marketing magazine "Horizont".




CD /  DVD - Cost-effective, interactive, mobile

The CD/DVD of the 3D configurator is cost-effective and can be used at any location at any time.
Uncomplicated handling, simple logistics and interactive onsite consultation are further benefits the CD/DVD has to offer.




Internet - Global Audience

Enable your customers to configure their personal dream car on the internet: paint finishes, upholstery and equipment can all be selected either image-based or interactively.

Your customers will be able to identify themselves with your products easier which, in turn, will have a positive influence on their decision making.

By the way: the Porsche 3D Configurator achieved first place in the ranking list published in the marketing magazine "Horizont".